What it is
Not an agency. A presence.
Market entry with in-market representation sits between hiring a country manager and doing nothing. You get the footprint, the local relationships and the in-person coverage of a local operation — without the cost, the entity, the payroll or the commitment of building one before you know the market is worth it.
For small and medium-sized firms, that gap is usually where expansion stalls. The market is real and the product fits, but the investment needed to prove it is larger than the evidence justifies. This is how you get the evidence.
What’s included
A full array of business development services.
In-country presence
Office space, a local business address and a local phone number — the contact details you put on your website, your materials and your business cards in that market.
A dedicated agent
A representative who speaks the language, holds in-depth knowledge of your company and products, and acts as your face in the market. Not a call centre and not a shared resource.
Lead generation and follow-up
Researching opportunities, identifying and qualifying leads, liaising with customers, and following up in person rather than by email from another country.
Distributor vetting
Direct sales aren’t right for every product. We identify distributors and brokers whose incentives actually align with your goals, and conduct due diligence on their performance.
Localisation
Translation of your website, brochures and marketing collateral — and help finding the local service providers you will need, from import brokers to legal representation.
Trade shows and site visits
We represent you at trade shows and during site visits to customers and distributors, and arrange the logistics when you travel in-country yourself.
Grants and export financing
Identifying and helping you access government-sponsored programs designed to support small businesses entering foreign markets — a source of funding many firms never claim.
Market research
Sizing the opportunity, mapping the competition and testing demand before you commit — the work that decides whether the market deserves the investment at all.
Accountable reporting
A goal-setting and reporting protocol agreed before the engagement starts, so the work is measured against outcomes rather than activity.
How it works
Four steps, one point of contact.
You deal with Sekell. We coordinate every detail and service in-market on your behalf — and report against goals we agree before we start.
Establish presence
In-country office space, a local address and a local phone number you can put on your materials and give to prospects. From day one, you are a company in the market rather than a company selling into it.
Assign your agent
A dedicated representative who speaks the local language, learns your product in depth, and carries your name. They already know the regional conditions, the business conventions, and the people worth knowing.
Work the market
Following up on leads in person, generating new ones, vetting distributors and conducting due diligence on their performance, representing you at trade shows and on site visits to customers.
Report and adjust
A goal-setting and reporting protocol that keeps the work accountable — so you can see what is moving, what is not, and where the plan needs to change.
Our approach
Tailored, pragmatic, à la carte.
We build the business development plan around each client’s product, needs and budget. The approach is customisable and success-oriented, focused on your sales and marketing goals rather than on a fixed methodology.
You can select the services you need individually. Some clients want the full presence from day one. Others start with research and a single trade show, then scale once the market proves itself.
- Familiar with regional economic conditions and business conventions
- Existing relationships with local businesses and service providers
- Full, in-depth knowledge of your company and your products
- A goal-setting and reporting protocol that assures accountability
Who it’s for
Small and medium-sized firms with a product that already works.
Market entry is not how you find out whether you have a business. It is how you take a business that works in one market and give it a real chance in another — without betting the company on the attempt.
Which market are you trying to reach?
Tell us the product and the destination, and we will tell you what a credible presence there actually requires.